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Newspaper advertising/reading down A vote to increase taxes is a vote to support Legislative Lazyness Blind Voters October 06 November 06 December 06 January 07 February 07 March 07 April 07 May 07 June 07 July 07 August 07 September 07 October 07 November 07 December 07 January 08 February 08 March 08 April 08 May 08 June 08 July 08 August 08 September 08 October 08
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As I read the article in "Editor and Publisher" for March 29, 2008 http://www.editorandpublish..., I see that the overall advertising incomes for newspapers are down by 9.4%. I also have noticed that a lot of the Tehachapi-friendly news and advertisers are no longer in the Tehachapi News. I am not for certain sure as to why the changes have taken place as of lately, but it would seem that the News would be concerned and try to find out what they are doing wrong. Of course, the editors could go to the same ole rhetoric and blame it on the internet, but in reality, I don't see all the papers suffering alike. In fact, some local papers are actually fun to read and interesting to say the least. I would like to suggest that the News take a close look at the changes it has allowed or made to cater to certain "special interests groups" over the past year and perhaps reconsider the stance that has been taken to dissolve the relationship it has had in the past with the bigger advertisers. Perhaps, the old was was actually better than the new ways that are being forced into our community? Patrick Young, Owner, Custom Home Integrators, Tehachapi. |