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In 1957 Walt Kelly gave his opinion of writing for TV. Albert reads something Bear has written and tells him “Stuff like that on the TEEVY will make you a million.” To which Bear replies, “NO! NO! I can always rob graves.” Walt’s low opinion of writing for TV was shared by many of us who read books and were of the radio generation. In fact, many of the comic books and strips of the 30s and 40s evidenced a literacy and command of the English language long since forgotten. These days, it seems children are seldom told to “look it up” referring to a dictionary. In fact, where is the vocabulary being used now that challenges anyone to “look it up.” Whether in literature or journalism classes, writing to a target audience of readers is a necessity. The concept is to communicate, not obfuscate. But over the past few decades the standards have been lowered so abysmally it would appear the “target audience” is considered...
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