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Dear Q & A: I’ve got two questions about pickup trucks. I keep hearing Ford is the biggest selling full sized pickup of all. I’ve got a GMC Sierra and it seems I see more of them and Chevy Silverados around than Fords. Of course that may be just locally. Is Ford the biggest seller, and by how much? Also, which brand has the best brand loyalty, of people who buy new trucks? I heard that’s also Ford. - Cal
Dear Cal: If you split Chevrolet and GMC pickups into two distinct brands– not very realistic when you understand that they’re clones in most respects--Ford’s 2005 sales of 901,460 take the prize. But combining Chevy’s 705,980 with GMC’s 229,480 gives General Motors the edge at 935,460. Brand loyalty among Ford owners betters its competitors, but barely. Toyota, a relative newcomer to the American pickup truck market, is making inroads there as in passenger car sales. Over 28 percent of Tundra buyers opt for another new one,...
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