Tehachapi News

Share Your Voice


Search:

Report Violation

Are you sure you want to report the following content as a violation?
Advertisers' messages are infiltrating small-market television newscasts at about the same percentage that owners of digital video recorders are skipping the commercials, say researchers at the University of Oregon. What's disturbing about this trend of “stealth advertising” is that viewers seldom are aware of potential slants in coverage because the connection of a story to an advertiser rarely is disclosed, said Jim Upshaw, a professor of journalism. Stealth advertising, he said, uses commercial messages that are intended to promote a product or service “that are cloaked in some other garment than a normal commercial.” “Stations are not telling their viewers that what they are putting on the air in news or feature stories or in other news content is being done to court a specific advertiser,” Upshaw said. “I think people need to learn to be media literate, informed viewers of television. We may not be able to stop these practices but...
Please check the following violations, and include anything else in the comment box.
Offensive language
Threats
Inappropriate Content
Copyright violation
Other

Comment
Email
Captcha



To protect users from spam, please enter the text from the image above.

Log In

Welcome to the Tehachapi News, your local source for news and events affecting the residents and businesses in Tehachapi.  The Tehachapi News is published every Wednesday, and available through home delivery and at rack locations throughout the area.

Forgot password?

Post Something! Register Now

Event Calendar

Sun Mon Tue Wed Thu Fri Sat
           
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
*
29
*
30
            
Rollover a * to see an event summary.
Click a * to view full event information.

Blogs

Disclaimer

The opinions and responses expressed by Bloggers on this site are theirs alone, and do not represent the opinions of the Tehachapi News or its employees. The Tehachapi News is not responsible for the accuracy of any of the information supplied by the Bloggers. Please read the terms and conditions for posting your opinions on this website.

Editor's Picks

New organization sees big growth for wine industry

A Diplomat's Daughter, returns to Afghanistan

Event Calendar

Sun Mon Tue Wed Thu Fri Sat
           
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
*
29
*
30
            
Rollover a * to see an event summary.
Click a * to view full event information.