Wednesday, Dec 18 2013 06:00 AM

Tehachapi Love's is among top sellers of Christmas goods

Finding the time to dedicate to shopping for gifts during the holidays isn't always easy, especially for those spending the majority of their time on the road.

And Love's Travel Stop and Country Store understands that.

The family-owned and operated Love's recently announced that their Tehachapi location is the largest seller of Christmas merchandise of all their stores in California, and is ranked fourth of the more than 300 stores the company operates nationwide.

Store Manager Carlos Morales estimates that the Love's of Tehachapi receives more than 1,000 customers per day. With such close proximity to Highway 58, the travel stop is in a prime location for attracting people heading to and from places like Bakersfield, Las Vegas, and Los Angeles, he said.

A large majority "of our customers are truck drivers having to travel 14 hours per day, for 11 days straight. The 15 minutes they have to fuel up is sometimes the only opportunity they have to purchase gifts for family and friends," Morales said.

According to a release sent out by the company, every Love's travel stop has been stocked with more than 100 pieces of Christmas merchandise, including everything from electronics and stuffed animals, to winter clothing, toy cars, and blankets.

"A lot of people think we are just a convenience store, but we offer so many products," Morales said.

According to Morales, the Tehachapi Love's is ranked second in the nation for selling clothing as well.

There are currently 10 travel stops in California and two more are being constructed in Lodi and Hesperia, he added.

"A lot of our customers travel throughout the holiday season. It's easy and convenient to pick something up for anyone on your list because we have such a wide variety. When this company started nearly 50 years ago, the goal was to put customers above all else. Offering the things they need to ensure that they have a memorable holiday is something we enjoy doing," Chairman and CEO Tom Love said in the release.

This year's theme for some of store's holiday gifts was "Remember When," promoting old-school items like the classic Slinky, Rock 'em Sock Robots, and Electronic Superslam Basketball, as well as lamps popularized by the movie "A Christmas Story."

"It's great because parents can share with their kids the same toys that they played with when they were children," Morales said.

Love's Travel Stops and Country Stores was founded in 1964 and is ranked 9th on Forbes Magazine's list of America's Largest Private Companies. The company brought in more than $22 billion in revenue and employed nearly 10,000 people in 2012. 25 new stores are expected to be added by the end of 2013.


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