In early July, just days after Cal State Bakersfield Athletics Director Jeff Konya announced that he was stepping down to become the Director of Athletics at Oakland University in Rochester, Mich., CSUB named someone with plenty of experience to help oversee operations in the athletic department.
Former Tehachapi resident and THS graduate, Corey Costelloe, who officially joined the CSUB athletics department in March of 2011 as the Roadrunners' Director of New Media and Broadcasting, has been named the new Assistant Athletics Director for Communications.
Effective July 1, Costelloe, who was hired by then new-athletics director Konya, began the oversight of all marketing efforts of the school's athletics department, and said he is excited about the chance to have a bigger role in promoting Roadrunner athletics.
"I want to thank Jeff Konya for this promotion and giving me this opportunity," he said. "He and I shared many of the same ideas about how to market a program of this size, using the media and our various multimedia platforms,. I'm happy to continue those efforts and continue to improve our athletics communications, marketing and broadcast properties."
Costelloe, who had already been hosting a radio talk show for several years for American General Media station KGEO, as well as being the play-by-play announcer for CSUB men's basketball since 2004, had been in charge for the past three years with online webcasting, videos, blogs and social media for the school.
He has also been the voice of Roadrunners baseball since 2010, and has called some soccer and volleyball matches for video streaming on the school's website.
Under Costelloe's direction, CSUB will be utilizing several new tools and promotions to communicate with fans, starting with the unveiling of the university's new "We're All 'Runners" campaign, set to begin this week.
The campaign is aimed at families and kids, and includes making the school's games more affordable, while creating a fun in-game environment and an emotional attachment to all Cal State Bakersfield sports program.
"We want the community to be emotionally drawn to our product and the efforts of our student-athletes," Costelloe said. "Kern County is a diverse community; we are a melting pot of lifestyles and ideals. But, the one common thread is us, the Roadrunners, the only NCAA Division I sports property within a 100-mile radius. So we want to convey the message that here in Kern County, "We're All 'Runners."
The campaign will also include new facility signage, oversized banners, new social media, a kid's club and a few new logos.
Costelloe said there will be no replacement for his old position, and will that he will continue to be involved in the university's media relations, where he will remain the primary play-by-play voice for men's basketball and baseball, while also working as a liaison with Roadrunner Sports Properties, who owns the school's multimedia and corporate sponsorship rights.
"I think this is a great position for me, as traveling with our basketball and a baseball team lets me see the marketing efforts of our opponents and it helps with building ideas for our own program." Costelloe said "On top of that, I'm a sports fan, and I want fans to have fun, because I'm a fan too."